# Sprite Partners With Jokić for Global NBA Campaign

> Sprite's NBA campaign with Jokić launches worldwide refreshment strategy.
- Title: Sprite Partners With Jokić for Global NBA Campaign · Adweek
- Summary: Sprite's NBA campaign with Jokić launches worldwide refreshment strategy. Sprite partners with Nikola Jokić to promote global NBA play through 'Never Stop…
- Keywords: sprite, nikola jokić, nba, never stop refreshing the game, global campaign, sprite cans, Partners, Jokić, Global, Campaign, Adweek
- Source: Adweek — https://adweek.com/creativity/sprite-enlists-nikola-jokic-to-take-its-nba-play-worldwide
- Author: Richard Lowe
- Published: 2026-10-12T12:00:00+00:00
- Read time: 1 min
- Topics: sprite, nikola jokić, nba, never stop refreshing the game, global campaign, sprite cans
## Sprite Launches Global NBA Campaign
Sprite partners with Nikola Jokić for 'Never Stop Refreshing the Game' campaign ahead of 2026 NBA season.
## Jokić's Comedy Ad Unveils Partnership
Jokić performs stand-up comedy at dark venue sipping Sprite before delivering jokes including 'What do you call a factory that makes okay products? Satisfactory'.

> What do you call a factory that makes okay products? Satisfactory
## Global Campaign Strategy
Sprite VP Oana Vlad explains NBA's global reach and strategy to engage local communities through 'It's That Fresh' campaign.
## Mexico City Game Promotion
Sprite hosts immersive fan experiences and special promotions for Denver Nuggets vs Indiana Pacers game in Mexico City.
## Key takeaway

Sprite partners with Nikola Jokić to promote global NBA play through 'Never Stop Refreshing the Game' campaign.