# Stagwell Media Relaunch

> Stagwell sunsets Assembly, relaunches as Stagwell Media to boost AI capabilities for clients.
- Title: Stagwell Media Relaunch · Adweek | Shortify
- Summary: Stagwell sunsets Assembly, relaunches as Stagwell Media to boost AI capabilities for clients. Stagwell Media, led by Liz Rutgersson, relaunches from Assembly…
- Keywords: stagwell media, assembly, liz rutgersson, stagwell machine os, client solutions, media agencies, Stagwell, Media, Relaunch, Adweek
- Source: Adweek — https://adweek.com/agencies/stagwell-sunsets-assembly-relaunches-as-stagwell-media
- Author: Christopher Cicchiello
- Published: 2026-10-06T13:30:00+00:00
- Read time: 1 min
- Topics: stagwell media, assembly, liz rutgersson, stagwell machine os, ai, client solutions, media agencies
## Stagwell sunsets Assembly
Stagwell is sunsetting the Assembly agency brand and relaunching it as Stagwell Media, the holding company said Tuesday (Oct. 6).
## Liz Rutgersson leads new agency
Liz Rutgersson, who joined Stagwell as the CEO of Assembly in September, will lead Stagwell Media with plans to launch the new agency when she was hired.
## AI-driven client solutions
Rutgersson said clients need partners with faster access to insights, stronger cross-discipline integration, and practical AI tools to improve business performance.
## Stagwell Machine OS platform
The platform, built by Stagwell agency Code + Theory, connects consumer discovery, recommendation, and activation to speed up go-to-market processes.
## Interoperable AI solution
Slavi Samardzija, global chair of Stagwell’s media and commerce unit, said the platform embeds intelligence inside client tooling for better industry integration.
## New agency focuses on humans and machines
Stagwell Media aims to address both human and machine audiences to grow brands through better market simulations and budget allocation.
## Key takeaway

Stagwell Media, led by Liz Rutgersson, relaunches from Assembly to offer AI-driven client solutions through Stagwell Machine OS.