# Starbucks Merchandise Collabs Build Brand Love

> Starbucks collabs with Peanuts, Hello Kitty, and others spark new fan engagement.
- Title: Starbucks Merchandise Collabs Build Brand Love · Adweek
- Summary: Starbucks collabs with Peanuts, Hello Kitty, and others spark new fan engagement. Starbucks' merchandise partnerships with Peanuts, Hello Kitty, and Gen Z…
- Keywords: starbucks, peanuts, hello kitty, dandy, owala, roller rabbit, merchandise collabs, nfl, Merchandise, Collabs, Build, Brand
- Source: Adweek — https://adweek.com/commerce/beyond-coffee-the-starbucks-merchandise-collabs-building-new-brand-love
- Author: Brittaney Kiefer
- Published: 2026-10-06T10:00:00+00:00
- Read time: 1 min
- Topics: starbucks, peanuts, hello kitty, dandy, owala, roller rabbit, merchandise collabs, nfl
## Starbucks Merchandise Strategy
Starbucks has sold merchandise since 1994 but recently ramped up collaborations to become more culturally relevant and engage loyal fans.
## Peanuts Collaboration
Starbucks teamed with Peanuts for a 60th anniversary collection in Fall 2026 featuring Snoopy glass cold cups and hoodies.
## Dandy Collaboration
Dandy's road trip-themed collection in Summer 2026 included retro pink, orange, and green hues with sticker-like graphics.
## Owala Collaboration
Starbucks partnered with Owala for reusable bottles with flip-top lids featuring Starbucks designs in summer and holiday editions.
## Roller Rabbit Collaboration
Roller Rabbit's holiday-themed collection with Love Monkey prints sold out quickly, sparking TikTok hunts for matching pajamas.
## Hello Kitty Collaboration
Hello Kitty's 2025 holiday collection included plush toys, tumblers, and mugs with a green barista apron and red bow.
## Key takeaway

Starbucks' merchandise partnerships with Peanuts, Hello Kitty, and Gen Z brands drive brand love through nostalgic and participatory collections.