# Starlink Prepares Holiday Sales Push with New Dish Models

> SpaceX hints at holiday subscriber surge using new Starlink dish inventory.
- Title: Starlink Prepares Holiday Sales Push with New Dish Models
- Summary: SpaceX hints at holiday subscriber surge using new Starlink dish inventory. Starlink plans holiday sales push with discounted V5 dish models to boost Q4…
- Keywords: starlink, spacex, v5 dish, subscriber growth, discounted pricing, spacex earnings, technology, Prepares, Holiday, Sales, Push, Dish
- Source: PCMAG — https://pcmag.com/news/starlink-tips-a-holiday-sales-push-for-newest-dish-models
- Author: Michael Kan
- Published: 2026-10-20T22:21:42+00:00
- Read time: 1 min
- Topics: starlink, spacex, v5 dish, subscriber growth, q4, discounted pricing, spacex earnings, technology
## SpaceX CFO hints at holiday sales push
SpaceX CFO Bret Johnsen said Starlink is building inventory for a late-2026 subscriber-growth push ahead of the holiday season.

> We strategically managed our channel distribution to prioritize delivery of kits to retail channels ahead of the holiday season, which we expect will lead to increased activations in Q4
## Starlink discounts older dish models
Starlink is discounting the first-gen Mini dish to $149 on Starlink.com to clear older inventory.
## V5 dish model details
The V5 dish model, launched in July, is smaller, lighter, and more power-efficient while delivering similar performance to the older V4 model.
## Starlink subscriber growth trends
Starlink added 1.6 million subscribers in Q3, slightly lower than the 1.7 million added in Q2, suggesting seasonal growth patterns.
## Industry analyst comments
Industry analyst Tim Farrar noted Starlink's growth may be seasonal, with higher adoption in summer months and slower usage in September as school year resumes.

> Striking to get 1M+ adds in first 6 weeks but only 0.6M in last 7 weeks
## Starlink's global subscriber count
Starlink reached 13.6 million global consumer subscribers in Q3, up from 12 million in the previous quarter, driven by growth in more developed markets.
## Starlink's revenue growth
Starlink's Connectivity business revenue increased 69% year over year to over $5.2 billion, including government and enterprise sales.
## Key takeaway

Starlink plans holiday sales push with discounted V5 dish models to boost Q4 subscriber growth.