# Steam Sales Update Ends 2027

> Steam shifts discounts to personalized feeds by 2027.
- Title: Steam Sales Update Ends 2027 · ScreenRant | Shortify
- Summary: Steam shifts discounts to personalized feeds by 2027. Steam will end manual sales scheduling by early 2027 to use personalized feeds for discounts, affecting…
- Keywords: steam, discounts, 2027, valve, game sales, personalized feeds, developers, entertainment, culture, Sales, Update, Ends
- Source: ScreenRant — https://screenrant.com/steam-sales-discounts-update-2027
- Author: Jared Stewart
- Published: 2026-10-04T13:14:41+00:00
- Read time: 1 min
- Topics: steam, discounts, 2027, valve, game sales, personalized feeds, developers, entertainment, culture
## Steam Sales Update
Steam will end manual calendar-based sales scheduling by early 2027 for personalized user experiences.
## Why Change?
Steam worries about discounted games being missed due to outdated scheduling methods.
## User Impact
Players may find fewer random game discoveries in Steam's sales section.

> The one thing I actually liked about Steam sales was stumbling onto random weird games in the middle of the discovery queue.
## Developer Impact
Developers gain new tools to manage sales events without relying on Valve.
## Timeline
Steam halts scheduled discounts until early 2027 to transition to personalized feeds.
## What's Next?
Personalized sales feeds could improve game visibility but risk overwhelming users with notifications.
## Key takeaway

Steam will end manual sales scheduling by early 2027 to use personalized feeds for discounts, affecting developers and players differently.