# Stocks That Hold Up During Market Crashes

> 5 stocks with history of holding up during market crashes.
- Title: Stocks That Hold Up During Market Crashes · The Motley Fool
- Summary: 5 stocks with history of holding up during market crashes. Costco, TJX, Coca-Cola, Procter & Gamble, and Walmart have held up through market crashes with…
- Keywords: costco, tjx, coca cola, procter and gamble, walmart, dividend kings, stock market crash, s&p 500, finance, money, Stocks, Hold
- Source: The Motley Fool — https://fool.com/investing/2026/10/17/if-a-stock-market-crash-is-coming-these-5-stocks
- Author: Jennifer Saibil
- Published: 2026-10-17T16:00:00+00:00
- Read time: 1 min
- Topics: costco, tjx, coca cola, procter and gamble, walmart, dividend kings, stock market crash, s&p 500, finance, money
## Market Crash Concerns
Investors worry about a potential market crash as the S&P 500 approaches four years of double-digit gains.
## Resilient Stocks
Costco, TJX, Coca-Cola, Procter & Gamble, and Walmart have a history of holding up during market crashes.
## Dividend Kings
Coca-Cola, Procter & Gamble, and Walmart are Dividend Kings with at least 50 years of consecutive dividend increases.
## Costco Performance
Costco stock is up 14% year to date and gained 49% the year after underperforming the S&P 500 in 2022.
## TJX Performance
TJX barely beat the market in 2008 but gained 81% in 2009, triple the S&P 500's rebound.
## Coca-Cola Performance
Coca-Cola stock has outperformed the market with 40% gains this year despite the S&P 500's rise.
## Procter & Gamble Performance
Procter & Gamble stock soared early in the pandemic and has a 70-year dividend-raise track record.
## Walmart Performance
Walmart's e-commerce sales grew 23% year over year, driving total sales growth of 5.9% in the fiscal second quarter.
## Key takeaway

Costco, TJX, Coca-Cola, Procter & Gamble, and Walmart have held up through market crashes with strong dividend histories.