# StreetEasy Launches Pre-Marketing Tools

> StreetEasy introduces pre-marketing tools to compete with Compass in NYC home sales.
- Title: StreetEasy Launches Pre-Marketing Tools · The Real Deal
- Summary: StreetEasy introduces pre-marketing tools to compete with Compass in NYC home sales. StreetEasy launches pre-marketing tools to let NYC agents market homes…
- Keywords: streeteasy, zillow, compass, nyc, real estate, pre-marketing tools, real estate platform, business, Launches, Pre-Marketing, Tools, The Real Deal
- Source: The Real Deal — https://therealdeal.com/national/2026/10/20/streeteasy-launches-pre-marketing-tools
- Author: Jake Indursky
- Published: 2026-10-20T18:04:27+00:00
- Read time: 1 min
- Topics: streeteasy, zillow, compass, nyc, real estate, pre-marketing tools, real estate platform, business
## StreetEasy launches pre-marketing tools
StreetEasy, the Zillow-owned home search platform, is launching two offerings to let sellers pre-market homes.
## Competition with Compass intensifies
StreetEasy and Zillow are directly challenging Compass over how listings can be marketed after a year-long legal battle.
## StreetEasy Preview program details
StreetEasy Preview lets listings appear for up to 14 days without accruing days on market or price drops.
## StreetEasy Coming Soon program
StreetEasy Coming Soon still accrues days on market and shows price drops but allows direct buyer contact.
## StreetEasy's market strategy
StreetEasy aims to prove premarketing doesn't require brokerage-specific tools by letting any NYC agent build demand early.
## Compass response
Compass did not respond to a request for comment on StreetEasy's new pre-marketing tools.
## Key takeaway

StreetEasy launches pre-marketing tools to let NYC agents market homes before listing on the platform, challenging Compass's market control.