# Sundance Institute Names Tracy Brady to Lead Marketing

> Sundance Institute appoints Tracy Brady as chief marketing, brand and communications officer for its 2027 festival launch.
- Title: Sundance Institute Names Tracy Brady to Lead Marketing
- Summary: Sundance Institute appoints Tracy Brady as chief marketing, brand and communications officer for its 2027 festival launch. Tracy Brady joins Sundance…
- Keywords: tracy brady, sundance institute, chief marketing, brand, communications, sundance film festival, boulder, colorado, 2027, david linde, Sundance, Institute
- Source: The Hollywood Reporter — https://hollywoodreporter.com/movies/movie-news/sundance-institute-tracy-brady-chief-marketing-communications-1236736309
- Author: Chris Gardner
- Published: 2026-10-20T17:30:00+00:00
- Read time: 1 min
- Topics: tracy brady, sundance institute, chief marketing, brand, communications, sundance film festival, boulder, colorado, 2027, david linde
## Sundance Institute
The Sundance Institute has a new senior executive in its ranks.
## Tracy Brady
Tracy Brady has been tapped to serve as chief marketing, brand and communications officer.
## 2027 Festival
The appointment comes as the org is prepping to mount the Sundance Film Festival in Boulder, Colorado in January 2027.
## Key takeaway

Tracy Brady joins Sundance Institute as chief marketing, brand and communications officer to lead its 2027 film festival in Boulder, Colorado.