# Supercell Restructures for Mobile Game Turnaround

> Supercell reorganizes into New Games and Live Games divisions to revive its mobile gaming empire after a five-year drought of global hits.
- Title: Supercell Restructures for Mobile Game Turnaround | Shortify
- Summary: Supercell reorganizes into New Games and Live Games divisions to revive its mobile gaming empire after a five-year drought of global hits. Supercell…
- Keywords: supercell, clash of clans, clash royale, hay day, brawl stars, boom beach, ilkkapaanen, jeffrey rayport, hbr, mobile gaming, restructuring, new games division
- Source: Harvard Business Review — https://hbr.org/podcast/2026/10/restructuring-mobile-game-giant-supercell-for-a-turnaround
- Published: 2026-10-13T11:03:26+00:00
- Read time: 1 min
- Topics: supercell, clash of clans, clash royale, hay day, brawl stars, boom beach, ilkkapaanen, jeffrey rayport, hbr, mobile gaming, restructuring, new games division
## Supercell's Founding Model
Founded in 2010, Supercell created five global mobile game hits with a culture of small autonomous teams and minimal oversight.
## Five Global Hits
Supercell generated over $10 billion in gross revenue from Clash of Clans alone and nearly $2 billion in annual revenue.
## Five-Year Drought
The company had not released a new global hit game in five years after its last major franchise, Brawl Stars, launched in 2018.
## 2023 Restructuring
In 2023, CEO Ilkka Paananen restructured Supercell into New Games and Live Games divisions to address the five-year drought.
## New Games Division
New Games focuses on creating new mobile game hits with small, autonomous teams and minimal hierarchy.
## Live Games Division
Live Games manages existing franchises like Clash of Clans and Brawl Stars with added hierarchy and structure.
## Champagne Toasts
Supercell celebrated game failures with champagne toasts, a practice that helped maintain high creative standards.
## Five-Year Drought Impact
Supercell's market share declined by 25% while mobile casual gaming grew 193% from 2015 to 2023.
## 2024 Results
In 2024, Supercell saw 77% year-on-year revenue growth and over 80% profitability increase.
## 2025 Outlook
Supercell continues to monitor whether the New Games division will produce more global hits beyond the initial restructure.
## Key takeaway

Supercell restructured into New Games and Live Games divisions to address a five-year drought in global mobile game hits after its founding model became unsustainable.