# Sydney Sweeney Ad Sparks Female Athletes' Outrage

> Female athletes criticize Sydney Sweeney's sports betting ad as objectifying women's sports.
- Title: Sydney Sweeney Ad Sparks Female Athletes' Outrage | Shortify
- Summary: Female athletes criticize Sydney Sweeney's sports betting ad as objectifying women's sports. Female athletes accuse Sydney Sweeney's Novig ad of promoting…
- Keywords: sydney sweeney, novig, female athletes, sports betting, women's sports, objectification, sports betting app, news, entertainment, Sydney, Sweeney, Sparks
- Source: New York Post — https://nypost.com/2026/09/16/opinion/why-female-athletes-lose-their-mind-over-sydney-sweeneys-ad-but-stay-quiet-on-men-in-womens-sports
- Published: 2026-09-16T18:42:33+00:00
- Read time: 1 min
- Topics: sydney sweeney, novig, female athletes, sports betting, women's sports, objectification, sports betting app, news, entertainment
## Sydney Sweeney's Novig Ad
Sydney Sweeney promotes Novig, a sports betting app, in a Times Square ad featuring her holding footballs.
## Female Athletes' Outrage
Female athletes say Sweeney's ad encourages objectification of women's bodies and minimizes women's contributions to sports.
## Gracie Kramer's Critique
Former UCLA gymnast Gracie Kramer says female athletes are over-sexualized and must fight to be taken seriously.

> idk what Sydney Sweeney was doing, but this is what a woman in sports looks like
## Women's Sports Marketed Through Male Gaze
Kramer claims the ad proves women's sports are marketed through the male gaze, not for women's sports.

> marketed through the male gaze
## Novig Targets Men, Not Women
Novig markets a betting app for men, not women's sports, according to athletes.

> Novig isn’t marketing women’s sports: It’s marketing a betting app for men
## Felicity Palmateer's Concern
Surfer Felicity Palmateer says Sweeney's ad is damaging for girls entering sports.

> very damaging for girls coming into sport
## The Real Issue
Female athletes argue Sweeney's ad highlights hypocrisy, not objectification, as the real issue is political alignment.

> The difference is not the nudity. The difference is that Sweeney is right-coded, presumed Republican-adjacent if not MAGA
## Key takeaway

Female athletes accuse Sydney Sweeney's Novig ad of promoting female objectification while ignoring men's dominance in women's sports.