# Taco Bell, Crumbl, and Wingstop Update

> Taco Bell, Crumbl, and Wingstop launch new features to boost engagement and sales amid industry challenges.
- Title: Taco Bell, Crumbl, and Wingstop Update | Shortify
- Summary: Taco Bell, Crumbl, and Wingstop launch new features to boost engagement and sales amid industry challenges. Taco Bell introduces gamified rewards, Crumbl…
- Keywords: taco bell, crumbl, wingstop, rewards program, sour patch kids, halloween, value offer, gamification, chicken chain, restaurant sales, food, business
- Source: Nation's Restaurant News — https://nrn.com/quick-service/taco-bell-crumbl-and-wingstop
- Read time: 1 min
- Topics: taco bell, crumbl, wingstop, rewards program, sour patch kids, halloween, value offer, gamification, chicken chain, restaurant sales, food, business
## Taco Bell Rewards Update
Taco Bell adds weekly mini games to earn Paddles for luxury prizes including signed Davante Adams jerseys and Pacifica Taco Bell Cantina getaways.

> Taco Bell adds another gamification element to its Rewards program
## Crumbl's New Value Offer
Crumbl debuts a $1.99 value offer featuring Dirty Soda and thin chocolate chip cookie starting later this week.

> Crumbl hopes a value offer will boost sales
## Crumbl's Sales Challenges
Crumbl has closed 65 restaurants since April 30 and another six-unit franchisee filed for bankruptcy.

> CEO Jason McGowan blamed sales challenges on restaurant industry headwinds
## Wingstop's Sour Patch Kids Sauce
Wingstop launches Sour Patch Kids Wicked Punch sauce for Club Wingstop members Oct 23 before nationwide expansion Oct 27.

> Wingstop adds Sour Patch Kids-flavored sauce
## Sauce Flavor Details
Sour Patch Kids Wicked Punch features sour then sweet redberry glaze with Sour Patch Kids Bitz and is available across all proteins.

> Sour Patch Kids Wicked Punch features a sour then sweet redberry glaze finished with Sour Patch Kids Bitz
## Wingstop's Flavor Strategy
Wingstop's new Sweet Heat Chamoy with Tajín flavor has driven measurable increases in repeat business.

> Wingstop ramps up flavor innovations including Sweet Heat Chamoy featuring Tajín flavor
## Key takeaway

Taco Bell introduces gamified rewards, Crumbl offers a $1.99 value deal, and Wingstop releases Sour Patch Kids-flavored sauce for Halloween.