# Target Cautiously Tests In-Store Digital Ads

> Target explores digital screens in stores without disrupting customer experience.
- Title: Target Cautiously Tests In-Store Digital Ads · Adweek
- Summary: Target explores digital screens in stores without disrupting customer experience. Target plans limited digital screens in stores to avoid disrupting…
- Keywords: target, digital screens, retail media, in-store ads, roundel, shoppers, Cautiously, Tests, In-Store, Digital, Ads, Adweek
- Source: Adweek — https://adweek.com/commerce/target-cautiously-considers-placing-digital-screens-for-ads-in-stores
- Author: Mitchell Parton
- Published: 2026-10-19T10:00:00+00:00
- Read time: 1 min
- Topics: target, digital screens, retail media, in-store ads, roundel, shoppers
## Target's digital ad strategy
Target explores digital screens in stores without disrupting customer experience.
## Roundel's partner solutions
Jenny Holleran, vp of Roundel’s partner solutions group, says 60% of Target shoppers view in-store ads via app and mobile website.
## Shoppers' preference for clean stores
Target shoppers want clean stores without disruptions from in-store digital ads.
## Limited screen deployment plan
Target will explore digital screens in specific areas, not throughout all stores, to maintain customer experience.
## Key takeaway

Target plans limited digital screens in stores to avoid disrupting shoppers, focusing on app and mobile ad engagement.