# Target Hires Hilton's Mark Weinstein as CMO

> After 16 years running Hilton's brand portfolio, Mark Weinstein takes over Target's marketing, media network, and guest experience.
- Title: Target Hires Hilton's Mark Weinstein as CMO · Adweek
- Summary: After 16 years running Hilton's brand portfolio, Mark Weinstein takes over Target's marketing, media network, and guest experience. Target is betting that a…
- Keywords: marketing, retail, target, cmo, hiring, Hires, Hilton's, Mark, Weinstein, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/mark-weinstein-joins-target-cmo-guest-experience-officer
- Author: Christopher Cicchiello
- Published: 2026-09-14T20:30:00+00:00
- Read time: 1 min
- Topics: marketing, retail, target, cmo, hiring
## Target names a new CMO
Mark Weinstein is Target's new chief marketing officer and guest experience officer, reporting straight to CEO Michael Fiddelke.
## The job is the experience
He is charged with lifting how shoppers feel about Target at every touchpoint and sharpening the brand's growth strategy.

> His leadership will help us elevate the guest experience across every interaction with Target.
## He just left Hilton
Weinstein stepped down days earlier as Hilton's CMO and head of luxury brands, capping 16 years there.
## He ran 28 brands
His Hilton portfolio stretched from Waldorf-Astoria and Conrad at the top to Embassy Suites and Hilton Garden Inn at the value end.
## Roundel and Target+ too
The role includes Target's in-house retail media network Roundel and its curated Target+ marketplace, putting ad revenue under his control.

> both deeply familiar and continually surprising
## He arrives on a strong quarter
Q2 net sales rose 5.3% year over year to $26.5 billion, and ad revenue climbed to $279 million from $217 million a year earlier.

> creating experiences that feel unmistakably Target while giving people new reasons to engage with, choose, and prefer us.
## Key takeaway

Target is betting that a hospitality veteran can make retail feel like guest service, and it handed him the ad business to prove it.