# Target's October sale takes on Amazon Prime Day

> Target launches a 48-hour sale to compete directly with Amazon's October Prime Day event.
- Title: Target's October sale takes on Amazon Prime Day · Mashable
- Summary: Target launches a 48-hour sale to compete directly with Amazon's October Prime Day event. Target Circle Deal Days on October 6-7 offers deep discounts across…
- Keywords: target, circle deal days, amazon prime day, october sale, retail competition, target circle, walmart, holiday shopping, loyalty program, discounts, technology, culture
- Source: Mashable — https://mashable.com/life/target-circle-deal-days-october-prime-day-2026
- Author: Haley Henschel
- Published: 2026-09-16T14:49:39+00:00
- Read time: 1 min
- Topics: target, circle deal days, amazon prime day, october sale, retail competition, target circle, walmart, holiday shopping, loyalty program, discounts, technology, culture
## Target launches October sale event
Target will host Circle Deal Days on October 6-7, the same dates as Amazon's October Prime Day and Walmart sales. The 48-hour event features thousands of discounted items across multiple categories.
## Tech and toys get biggest discounts
Up to 40% off select tech including Dyson vacuums, Heyday gadgets, and laptops from Acer, Dell, HP, and Lenovo. Toys from Barbie, Monster Jam, and Our Generation also get 40% off.
## Apparel and home deals round out sale
Clothing and shoes get 40% off, while seasonal decor and lights also drop 40%. Kitchen gadgets, furniture, bedding, and home decor items receive 30% discounts.
## Sale available everywhere Target operates
Circle Deal Days runs in physical stores, online, and through the Target app. The sale is exclusive to Target Circle loyalty members, but membership is completely free to join.
## Paid members get early access and rewards
Target Circle 360 subscribers get early access on October 5. New members signing up between September 27 and October 5 get 15% off their first purchase. Circle 360 upgrades include $50 in rewards, cutting the $99 annual fee in half.
## Key takeaway

Target Circle Deal Days on October 6-7 offers deep discounts across categories, with extra perks for loyalty members and early access for paid subscribers.