# Tate McRae Launches Namesake Fragrance

> Tate McRae debuts 'Tate 01' fragrance with '90s supermodel-inspired campaign.
- Title: Tate McRae Launches Namesake Fragrance · Maxim | Shortify
- Summary: Tate McRae debuts 'Tate 01' fragrance with '90s supermodel-inspired campaign. Tate McRae launches her namesake fragrance Tate 01, designed as a personalized…
- Keywords: tate mcrae, tate 01, scent beauty, calvin klein, mario sorrenti, 90s supermodel, fragrance, multi-platinum, Tate, McRae, Launches, Namesake
- Source: Maxim — https://maxim.com/entertainment/tate-mcrae-launches-namesake-fragrance-tate-01-with-90s-supermodel-inspired-campaign
- Published: 2026-10-06T10:00:00+00:00
- Read time: 1 min
- Topics: tate mcrae, tate 01, scent beauty, calvin klein, mario sorrenti, 90s supermodel, fragrance, multi-platinum
## Tate McRae Launches Namesake Fragrance
Tate McRae, the multi-platinum pop star, launches her debut fragrance Tate 01 with Scent Beauty.
## Global Tour and Calvin Klein Campaign
McRae recently completed her 80-plus-date Miss Possessive Tour and starred in Calvin Klein's Fall 'Feel the Fit' denim campaign.
## Scent Formulation Details
Tate 01 features bergamot, clary sage, luminous white florals, amber, tonka bean, and sandalwood for a personalized 'second-skin' finish.
## McRae's Personal Vision
McRae described Tate 01 as a 'final invisible layer' that elevates mood without wearing the user, creating an effortless, subtly edgy scent.

> In my beauty routine, fragrance is that final invisible layer that elevates my entire mood
## Campaign and Availability
Tate 01 is available online from $30 to $82, encased in a sculptural glass bottle with Mario Sorrenti's black-and-white '90s supermodel campaign.
## Key takeaway

Tate McRae launches her namesake fragrance Tate 01, designed as a personalized 'second-skin' scent with bergamot, clary sage, and amber notes, available online for $30-$82.