# TelevisaUnivision Q3 U.S. Ad Revenue Drops 24%

> TelevisaUnivision's U.S. ad revenue fell 24% in Q3 as World Cup boosted Mexico results.
- Title: TelevisaUnivision Q3 U.S. Ad Revenue Drops 24% | Shortify
- Summary: TelevisaUnivision's U.S. ad revenue fell 24% in Q3 as World Cup boosted Mexico results. TelevisaUnivision reported 24% drop in U.S. ad revenue but 51% rise…
- Keywords: televisaunivision, world cup, us ad revenue, mexico revenue, q3 earnings, streaming revenue, Revenue, Drops, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/televisaunivision-q3-earnings-world-cup-us-ad-revenue-down-1236742427
- Author: Georg Szalai
- Published: 2026-10-29T11:00:00+00:00
- Read time: 1 min
- Topics: televisaunivision, world cup, us ad revenue, mexico revenue, q3 earnings, streaming revenue
## U.S. Ad Revenue Decline
TelevisaUnivision reported 24 percent U.S. advertising revenue drop in Q3.
## World Cup Impact in Mexico
Mexico revenue rose 51 percent to $665 million from World Cup.
## U.S. Revenue Context
U.S. revenue decline included Gold Cup comparison and competitive sports programming.
## Streaming Performance
ViX streaming revenue grew 156 percent in Mexico due to World Cup.
## Key takeaway

TelevisaUnivision reported 24% drop in U.S. ad revenue but 51% rise in Mexico revenue from World Cup.