# Tesco plays influencer videos in stores

> Tesco shows influencer videos to shoppers in supermarkets.
- Title: Tesco plays influencer videos in stores · Dexerto | Shortify
- Summary: Tesco shows influencer videos to shoppers in supermarkets. Tesco starts playing influencer videos in stores to influence shopping decisions.
- Keywords: tesco, influencer videos, supermarkets, alpro, ash holme, tesco express, gaming, sports, plays, influencer, videos, stores
- Source: Dexerto — https://dexerto.com/entertainment/popular-grocery-chain-starts-playing-influencer-videos-while-customers-shop-3418948
- Author: Michael Gwilliam
- Published: 2026-10-14T17:53:24+00:00
- Read time: 1 min
- Topics: tesco, influencer videos, supermarkets, alpro, ash holme, tesco express, gaming, sports
## Tesco introduces influencer videos
Tesco is showing influencer videos in stores to help brands reach customers while they shop.
## Alpro promotion in Tesco
Alpro features creator ash holme making breakfast with influencer videos in tesco stores.
## Influencer content in aisles
Influencer videos appear on screens in aisles and outside stores for shoppers to see.
## Key takeaway

Tesco starts playing influencer videos in stores to influence shopping decisions.