# Tesla drops self-driving branding for European regulators

> Tesla rebrands driver-assistance tech as 'Assisted Driving' to meet EU safety rules.
- Title: Tesla drops self-driving branding for European regulators
- Summary: Tesla rebrands driver-assistance tech as 'Assisted Driving' to meet EU safety rules. Tesla stops using 'Full Self-Driving' in Europe after regulators called…
- Keywords: tesla, full self-driving, european regulators, driver-assistance, self-driving cars, federal motor vehicle administration, money, business, drops, self-driving, branding, European
- Source: Financialpost — https://financialpost.com/commodities/energy/electric-vehicles/tesla-self-driving-branding-appease-europe-regulators
- Read time: 1 min
- Topics: tesla, full self-driving, european regulators, driver-assistance, self-driving cars, federal motor vehicle administration, money, business
## Tesla rebrands driver-assistance tech
Tesla is backing away from Full Self-Driving branding to secure european regulator approval.
## European sites use new name
Tesla now uses "tesla assisted driving" on european websites while keeping "full self-driving supervised" in the us.
## Regulators criticize misleading name
Regulators and safety advocates say the name implies full autonomy when drivers must stay alert.
## California threatened Tesla
California threatened to suspend tesla sales after misleading marketing claims about driver-assistance tech.
## FSD key for tesla revenue
Tesla charges $99 monthly for full self-driving, a major revenue stream for the company.
## Key takeaway

Tesla stops using 'Full Self-Driving' in Europe after regulators called it misleading.