# Tesla's Roadster reveal finally gets a date

> Nine years after the first reveal, Tesla says the new Roadster shows up on October 1, thrusters and all.
- Title: Tesla's Roadster reveal finally gets a date · TechCrunch
- Summary: Nine years after the first reveal, Tesla says the new Roadster shows up on October 1, thrusters and all. A reveal is not a car. Even Musk says production is…
- Keywords: tesla, elon musk, electric vehicles, roadster, spacex, technology, startups, Tesla's, reveal, finally, gets, date
- Source: TechCrunch — https://techcrunch.com/2026/09/12/tesla-says-it-will-finally-unveil-the-second-generation-roadster-on-october-1
- Author: Anthony Ha
- Published: 2026-09-12T19:21:19+00:00
- Read time: 1 min
- Topics: tesla, elon musk, electric vehicles, roadster, spacex, technology, startups
## Go for launch
Tesla posted a graphic on X reading "10.01" with two words attached. October 1 is when the second generation Roadster gets shown to the public.

> Go for launch
## The car that flies, sort of
The teaser graphic hints at the cold gas thrusters SpaceX developed for the car. They are optional, and they are meant to let the Roadster leave the ground in some fashion.
## Announced in 2017
Tesla first revealed this sports car in November 2017 and has delayed it repeatedly since. The October date is the latest in a long line of promised moments.
## Sam Altman wants his car
Altman paid a $50,000 reservation fee and complained publicly last year about the wait. Musk shot back that Altman had already taken a refund.

> 7.5 years has felt like a long time to wait
## The 2017 design is gone
The Information reported that Tesla scrapped the original car entirely. What shows up on October 1 is a new design nobody outside the company has seen.
## Then wait another year
Musk has already said production starts 12 to 18 months after the reveal. Anyone holding a reservation is looking at 2027 at the earliest.
## Key takeaway

A reveal is not a car. Even Musk says production is still 12 to 18 months past the October 1 event.