# Threads rolls out podcast promotion tools

> Meta's social network adds features to help creators share shows and engage listeners.
- Title: Threads rolls out podcast promotion tools · TechCrunch
- Summary: Meta's social network adds features to help creators share shows and engage listeners. Threads is positioning itself as a discussion hub for podcasters…
- Keywords: threads, meta, podcasts, podcast creators, social media, podcast promotion, content creators, audience engagement, podcast features, technology, startups, rolls
- Source: TechCrunch — https://techcrunch.com/2026/09/16/threads-new-features-let-podcasters-promote-shows-and-reach-listeners
- Author: Ivan Mehta
- Published: 2026-09-16T14:24:58+00:00
- Read time: 1 min
- Topics: threads, meta, podcasts, podcast creators, social media, x, podcast promotion, content creators, audience engagement, podcast features, technology, startups
## Threads adds podcast tools
Meta is rolling out features that let podcast creators promote shows, grow audiences, and engage listeners on Threads.
## Competing with X's strategy
X has been pushing creators to post videos and podcasts directly for revenue. Threads wants to be a discussion hub without hosting audio.
## Profile cards and episode links
Creators get podcast profile cards and banners. Episode links appear as tappable cards in posts for easy listening.
## Transcripts and guest tagging
Hosts can post episode transcripts for reading along. They can tag guests, which displays a related card, and users can save posts for later.
## Reminders and engagement insights
Threads sends reminders when new episodes drop. Creators get metrics like views over time by followers and non-followers.
## Closing in on X's user base
Threads reached 500 million active users in June, nearly matching X's numbers after rolling out podcast features last year.
## Key takeaway

Threads is positioning itself as a discussion hub for podcasters without hosting audio, competing with X's creator-focused features.