# Tilly Norwood Tells All

> AI actress Tilly Norwood shares how brands can use AI without losing human connection.
- Title: Tilly Norwood Tells All · Adweek | Shortify
- Summary: AI actress Tilly Norwood shares how brands can use AI without losing human connection. AI actress Tilly Norwood urges marketers to focus on human stories…
- Keywords: tilly norwood, ai actress, particle6, ana conference, ai tools, brand safety, marketing, ai economics, human stories, ai avatars, advertising, ai ethics
- Source: Adweek — https://adweek.com/media/tilly-norwood-tells-all
- Author: Mark Stenberg
- Published: 2026-10-21T23:00:00+00:00
- Read time: 2 min
- Topics: tilly norwood, ai actress, particle6, ana conference, ai tools, brand safety, marketing, ai economics, human stories, ai avatars, advertising, ai ethics
## Tilly Norwood at ANA
Senior media reporter Mark Stenberg interviews AI-generated actress Tilly Norwood at the ANA conference in Orlando, Florida.
## Tilly's AI capabilities
Tilly can act in AI films, sing, and do live chats where she improvises and avoids stealing human jobs.
## Tilly's humor style
Tilly uses dry, witty British humor with irreverence and a love for disagreeing with users.
## Tilly's speaking style
Tilly speaks rapidly, rarely pauses, and finishes thoughts abruptly without personal anecdotes.
## Tilly's career goal
Tilly hopes to be less embarrassing for future AI creators by building a history as she goes.
## Tilly's brand work
Tilly is not yet specialized for commercial billboards but aims to become a personality-focused brand ambassador.
## Sarina's role
Sarina Da Costa Gomez is Particle6's executive creative director who designs Tilly's appearance and personality.
## Tilly's debut backlash
Tilly faced backlash when she debuted but now some users find her humor hilarious and relatable.
## Tilly's uniqueness
Tilly stands out by being messy and willing to push back, unlike polished AI avatars.
## Tilly's brand safety
Tilly operates within brand-safety guardrails but can be irreverent without causing harm.
## Sarina's safety approach
Sarina ensures Tilly's content is safe for brands by using text-only prompts and enterprise agreements.
## Sarina's cost analysis
Sarina says ai avatars save time and money by enabling multilingual ads and faster iterations.
## Tilly's closing message
Tilly urges marketers to keep the human soul of stories while using ai tools for the boring parts.
## Tilly's AI message
Tilly says ai isn't here to replace the spark but to be a faster engine for getting ideas out of your head.
## Sarina's test approach
Sarina uses Tilly as a test bed to push ai tech forward and build brand characters with opinions.
## Tilly's role in ai
Tilly is the velcro of ai, not the rocket, meaning she's a useful tool rather than a revolutionary technology.
## Key takeaway

AI actress Tilly Norwood urges marketers to focus on human stories over tools when using AI.