# TIME names 13 Latino leaders for 2026

> TIME's fourth annual Latino Leaders list spans the NBA, Hollywood, health care, and a prediction market startup.
- Title: TIME names 13 Latino leaders for 2026 · TIME | Shortify
- Summary: TIME's fourth annual Latino Leaders list spans the NBA, Hollywood, health care, and a prediction market startup. The 2026 list is built around people who…
- Keywords: time, latino leaders, hispanic heritage month, business, culture, news, world, names, Latino, leaders, 2026
- Source: TIME — https://time.com/article/2026/09/14/time-reveals-the-2026-time-latino-leaders
- Author: TIME PR
- Published: 2026-09-15T13:30:09.657+00:00
- Read time: 1 min
- Topics: time, latino leaders, hispanic heritage month, business, culture, news, world
## The list is out
TIME published its fourth annual Latino Leaders list, naming 13 U.S.-based people reshaping their industries. PepsiCo is the premier partner.
## Four years of this
TIME has marked Hispanic Heritage Month with the list since 2023, covering entertainment, politics, business, sports, and science.

> Since 2023, TIME has marked Hispanic Heritage Month by highlighting influential Latinos in the U.S.
## A fifth of the country
Editors picked honorees to reflect the range of backgrounds inside a community that makes up 20% of the U.S. population and keeps growing in economic and cultural weight.
## Heritage as the engine
The common thread: each honoree channeled their background into their work and rose because of it, with many focused on lifting other people along the way.

> Each has found a way to bring their heritage to their passion and reach new heights as a result.
## Who made the cut
Names include NBA champion Jose Alvarado, actor and singer Rachel Zegler, Kalshi co-founder Luana Lopes Lara, chef Nelson German, author Xochitl Gonzalez, and Julian Castro.
## Miami, October 27
TIME hosts a cocktail reception for the honorees with remarks from Sofia Carson, Julian Castro, and PepsiCo's Athina Kanioura.
## Key takeaway

The 2026 list is built around people who turned their heritage into their edge, and then pulled others up with them.