# Titan hunts smaller watch brands for growth

> India's leading watchmaker is open to acquisitions as it pursues premium segment dominance and aims to become the world's third watch force.
- Title: Titan hunts smaller watch brands for growth | Shortify
- Summary: India's leading watchmaker is open to acquisitions as it pursues premium segment dominance and aims to become the world's third watch force. Titan is…
- Keywords: titan company, watch acquisitions, premium watches, luxury watch brands, indian watchmaking, vetra movement platform, festive season demand, micro watch brands, tata group, watch market growth, inorganic growth strategy, Titan
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/titan-open-to-acquiring-smaller-watch-brands-sees-strong-growth-in-premium-segment/articleshow/134365750.cms
- Author: PTI
- Published: 2026-09-20T08:47:00+00:00
- Read time: 1 min
- Topics: titan company, watch acquisitions, premium watches, luxury watch brands, indian watchmaking, vetra movement platform, festive season demand, micro watch brands, tata group, watch market growth, inorganic growth strategy
## Titan eyes smaller watch brands
Titan Company is open to acquiring or investing in emerging watch brands as part of its growth strategy, following successful acquisitions in its jewellery business like CaratLane.

> when the time is right, and the partner is right, it will certainly be interesting for us to do that
## Strong festive season demand ahead
Titan expects robust demand during the festive season, driven by healthy consumer spending and an early wedding season coinciding with a delayed Diwali celebration.

> we are struggling to ensure we have the capacity to service demand
## Premium segment growing twice as fast
Titan's premium watch portfolio is expanding nearly twice as fast as its sub-25,000 rupee category, while mass-market watches under 1,000 rupees face serious sluggishness.
## Vetra marks Indian watchmaking milestone
Titan launched Vetra, a branded movement platform combining Veda (knowledge) and Tra (instrument), positioning India as the third force in global watchmaking alongside Switzerland and Japan.

> we want to be the third force in the world of watches
## Micro brands gaining traction with millennials
Smaller India-focused watch brands building around Indian design and culture are gaining traction among millennials and high-income consumers, which Titan views as positive for the category.

> competition is a big, big boon to the market leader
## Limited editions and higher prices winning
Watches are increasingly becoming personal style statements, with limited-edition and higher-priced pieces finding strong demand while mass-market segments struggle.
## Swiss brands expansion via trade deals
Titan is open to bringing more accessible Swiss watch brands to India through its Helios retail network, potentially eased by free trade agreements that lower import costs.
## Key takeaway

Titan is actively considering acquiring or investing in smaller watch brands to accelerate growth in premium segments, following its successful playbook in jewellery.