# Toilet Paper Taught Tony Hawk Branding Lesson

> Tony Hawk stopped a toilet paper license deal after realizing careless branding could hurt his business.
- Title: Toilet Paper Taught Tony Hawk Branding Lesson · Inc | Shortify
- Summary: Tony Hawk stopped a toilet paper license deal after realizing careless branding could hurt his business. Tony Hawk ended a toilet paper license deal to…
- Keywords: tony hawk, branding, toilet paper, license, founders, birdhouse, Toilet, Paper, Taught, Tony, Hawk, Lesson
- Source: Inc — https://inc.com/daniel-robbins/how-toilet-paper-taught-tony-hawk-a-vital-lesson-about-branding/91416094
- Read time: 1 min
- Topics: tony hawk, branding, toilet paper, license, founders, birdhouse
## Tony Hawk's Brand Story
Tony Hawk launched Birdhouse in 1992 during a skating lull, facing early financial struggles.
## Toilet Paper License Deal
A company made a test unit of toilet paper with Tony Hawk's name on it for a licensing deal.
## Hawk's Reaction
Hawk hired an attorney to stop the license after seeing the toilet paper test unit.
## Why It Matters
Hawk realized the company didn't care about product quality with his name on it, only selling.
## Cost of Legal Action
Hawk had to pay a lawyer to get out of the contract, showing the cost of careless licensing.
## Key Lesson
Hawk's advice to founders: Keep control of your brand to avoid licensing pitfalls.
## Key takeaway

Tony Hawk ended a toilet paper license deal to protect his brand, teaching founders to keep control of their name.