# Tom Brady's $68,400 Rolex Steals Game Day Show

> Tom Brady shows off $68,400 Rolex before Bears-Falcons game.
- Title: Tom Brady's $68,400 Rolex Steals Game Day Show | Shortify
- Summary: Tom Brady shows off $68,400 Rolex before Bears-Falcons game. Tom Brady shared a $68,400 Rolex Land-Dweller 40 watch on Instagram before the Bears-Falcons…
- Keywords: tom brady, rolex land dweller 40, bears falcons game, fox broadcast booth, nfl, game day accessory, watch collection, sports, Tom, Brady's, 400, Rolex
- Source: The Athlete Lifestyle On SI — https://si.com/onsi/athlete-lifestyle/tom-brady-s-eye-popping-68k-game-day-accessory-steals-the-show
- Published: 2026-10-19T14:00:01+00:00
- Read time: 1 min
- Topics: tom brady, rolex land dweller 40, bears falcons game, fox broadcast booth, nfl, game day accessory, watch collection, sports
## Tom Brady's Game Day Appearance
Tom Brady returned to the FOX broadcast booth for the Chicago Bears' matchup against the Atlanta Falcons on Sunday, Oct. 18, 2026.
## Brady Shares $68,400 Rolex
Brady posted a close-up photo of his ice-blue Rolex Land-Dweller 40 watch on Instagram Stories, revealing it costs more than many Americans make in a year.
## Rolex Model Details
The watch is a Rolex Land-Dweller 40, reference 127336, with a platinum case, ice-blue dial, honeycomb pattern, and flat Jubilee bracelet.
## Price and Value
The Rolex Land-Dweller 40 retails for $68,400, according to Rolex's listed pricing, and is not the most expensive watch Brady has worn this season.
## Brady's Watch Tradition
Since joining FOX as an NFL analyst, Brady has shared photos of his high-end timepieces before each Sunday game.
## Recent Watch Selections
Brady recently wore a Patek Philippe chronograph valued at $160,000 and a Rolex Daytona Cosmograph 'Orange Sapphire' priced at $300,000.
## Brady's Luxury Watch Collection
Brady's growing collection of luxury watches has become an unexpected part of his post-playing career.
## Game Outcome
Chicago defeated Atlanta 31-23 in the Bears-Falcons game on Sunday, Oct. 18, 2026.
## Key takeaway

Tom Brady shared a $68,400 Rolex Land-Dweller 40 watch on Instagram before the Bears-Falcons game.