# Tommy Bahama Runs 28 Restaurants

> Tommy Bahama CEO says don't open restaurants, but runs 28 with Marlin Bars.
- Title: Tommy Bahama Runs 28 Restaurants · Inc | Shortify
- Summary: Tommy Bahama CEO says don't open restaurants, but runs 28 with Marlin Bars. Tommy Bahama CEO Doug Wood says restaurants must be profitable, not marketing…
- Keywords: tommy bahama, marlin bars, oxford industries, doug wood, ceo, restaurants, net sales, p&l, Tommy, Bahama, Runs, Inc
- Source: Inc — https://inc.com/shama-hyder/tommy-bahama-runs-28-restaurants-its-ceo-still-says-dont/91426023
- Read time: 1 min
- Topics: tommy bahama, marlin bars, oxford industries, doug wood, ceo, restaurants, net sales, p&l
## Tommy Bahama's Restaurant Strategy
Tommy Bahama CEO Doug Wood says don't open restaurants but runs 28 with Marlin Bars.

> Don't
## Restaurant Impact on Sales
Stores next to restaurants generate twice the sales per square foot of regular stores.
## Marlin Bar Launch
New Marlin Bar at Sawgrass Mills in Sunrise, Florida opened this month.
## Profitability Focus
Every Tommy Bahama restaurant must make money on its own without losses.

> First of all, it’s not marketing
## Restaurant Operations
Restaurant teams prepare food up to two hours early for each store opening.
## Long-Term Strategy
Tommy Bahama runs restaurants like real businesses with their own profit and loss statements.
## Net Sales Impact
Restaurant locations generate more than a quarter of Tommy Bahama's net sales.
## Business Model
Tommy Bahama treats restaurants as profitable ventures, not marketing expenses.
## Key takeaway

Tommy Bahama CEO Doug Wood says restaurants must be profitable, not marketing, despite running 28 locations with Marlin Bars.