# Tom's Watch Bar Names Shannon McNiel CEO

> Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners.
- Title: Tom's Watch Bar Names Shannon McNiel CEO | Shortify
- Summary: Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners.
- Keywords: tom's watch bar, shannon mcniel, brooks schaden, sif partners, casual dining, sports bar, ceo, restaurant chain, food, business, Tom's, Watch
- Source: Nation's Restaurant News — https://nrn.com/casual-dining/tom-s-watch-bar-names-shannon-mcniel-ceo
- Read time: 1 min
- Topics: tom's watch bar, shannon mcniel, brooks schaden, sif partners, casual dining, sports bar, ceo, restaurant chain, food, business
## Tom's Watch Bar names new CEO
Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners.
## McNiel takes over CEO role
Shannon McNiel drops the 'co-' from his CEO title at Tom's Watch Bar as the sports bar chain looks to grow.
## Brooks Schaden returns to SIF Partners
Brooks Schaden will return to his role as CEO of SIF Partners, the investment firm that owns Tom's Watch Bar.
## McNiel's background
McNiel joined Tom's in 2014 as co-founder, president, and COO before spending four years at Texas Roadhouse.
## Tom's growth trajectory
Tom's Watch Bar has grown to 18 locations across 12 states and Washington, D.C. with sales rising 23.3% in 2025.
## McNiel's vision
McNiel aims to transform Tom's Watch Bar into the most recognized sports viewing and fan engagement brand in America.
## Tom's Watch Bar strategy
Tom's Watch Bar focuses on massive screens, high-energy atmosphere, and elevated food and drink menu for sports viewing.
## Tom's Watch Bar sales
Tom's Watch Bar sales rose 23.3% in 2025 to $89.6 million with unit count increasing by 46.2%.
## Key takeaway

Tom's Watch Bar appoints Shannon McNiel as sole CEO to lead growth after Brooks Schaden returns to his investment firm.