# Toni Brattin's Viral Moment Playbook

> How a wig designer turned a slip-up into viral fame with PR strategy.
- Title: Toni Brattin's Viral Moment Playbook · Inc | Shortify
- Summary: How a wig designer turned a slip-up into viral fame with PR strategy. Toni Brattin used a slip-up to grow her brand through social media and partnerships.
- Keywords: toni brattin, qvc, viral moment, pr strategy, social media, wigs, Toni, Brattin's, Viral, Moment, Playbook, Inc
- Source: Inc — https://inc.com/ronica-cleary/make-the-most-of-your-viral-moment/91422178
- Read time: 1 min
- Topics: toni brattin, qvc, viral moment, pr strategy, social media, wigs
## Embrace the moment
Toni Brattin laughed through a slip-up on QVC and shared the video with Jimmy Fallon.

> Toni Brattin laughed through a slip-up on qvc and shared the video with jimmy fallon
## Strike while the iron's hot
Toni capitalized on viral attention by prioritizing opportunities that align with her goals.
## Build bridges across mediums
Toni used her viral moment to partner with Chris Appleton and appear on The Tonight Show.
## Be prepared
Toni's pr team helped her turn a slip-up into brand growth and audience expansion.
## Key takeaway

Toni Brattin used a slip-up to grow her brand through social media and partnerships.