# Too Lost Acquires Xelon Entertainment

> Too Lost Music Group acquires Australian indie distributor Xelon Entertainment, expanding its global reach in music distribution.
- Title: Too Lost Acquires Xelon Entertainment | Shortify
- Summary: Too Lost Music Group acquires Australian indie distributor Xelon Entertainment, expanding its global reach in music distribution. Too Lost Music Group…
- Keywords: too lost, xelon entertainment, gyro group, australian indie distributor, music distribution, apac region, independent labels, electronic music, music, business, Too, Lost
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/too-lost-music-group-to-acquire-australian-indie-distributor-xelon-entertainment-three-months-after-gyro-group-deal
- Published: 2026-10-20T14:16:05+00:00
- Read time: 1 min
- Topics: too lost, xelon entertainment, gyro group, australian indie distributor, music distribution, apac region, independent labels, electronic music, music, business
## Too Lost Acquires Xelon
Too Lost Music Group entered a definitive partnership agreement with Xelon Entertainment to acquire the Australian independent music distributor.
## Xelon's Global Reach
Xelon operates from Melbourne, New York, and the UK, distributing over one million recordings for independent labels and artists.
## Xelon's Leadership
Xelon founder Ashley Gay will lead the business as President and join Too Lost’s leadership team to drive business development across APAC and Europe.
## Xelon's Client Base
Xelon serves major artists including Hans Zimmer, RÜFÜS DU SOL, and Paul Oakenfold’s Perfecto label.
## Xelon's Platform Recognition
Xelon is recognized as a preferred label distributor by Apple Music, Beatport, and Spotify.
## Too Lost's Expansion
Too Lost acquired GYRO.Group three months ago, extending its presence across Australia, New Zealand, and the wider APAC region.
## Combined Business Impact
The combined business of Too Lost, Xelon, and GYRO.Group will provide technology, local market expertise, and global infrastructure for independent music companies.
## Future Plans
Too Lost aims to serve more than half a million artists and record labels globally with enhanced distribution infrastructure.
## Key takeaway

Too Lost Music Group acquires Xelon Entertainment to strengthen its global distribution network for independent artists and labels.