# Too Lost Expands APAC Reach

> Too Lost partners with Xelon Entertainment to boost APAC music distribution.
- Title: Too Lost Expands APAC Reach · Musically | Shortify
- Summary: Too Lost partners with Xelon Entertainment to boost APAC music distribution. Too Lost expands APAC presence through partnership with Xelon Entertainment…
- Keywords: too lost, xelon entertainment, gyro group, apac region, music distribution, hans zimmer, music, business, technology, Too, Lost, Expands
- Source: Musically — https://musically.com/2026/10/20/too-losts-latest-expansion-is-a-deal-with-xelon-entertainment
- Read time: 1 min
- Topics: too lost, xelon entertainment, gyro group, apac region, music distribution, hans zimmer, music, business, technology
## Too Lost Partners with Xelon
Too Lost announced a partnership with Xelon Entertainment, a distributor with over 1 million tracks distributed across 20 years.

> Together with Gyro·Group, these partnerships meaningfully expand our presence in the region and give independent labels and artists across APAC and beyond a stronger global alternative to the major-label system
## Xelon's Leadership Join Too Lost
Xelon founder Ashley Gay joins Too Lost's leadership team and heads business development for APAC, UK, and Europe.
## Too Lost's APAC Expansion
Too Lost gains a distributor with artists including Hans Zimmer, Tiësto, Pitbull, Carl Cox, and 2 Unlimited.
## Key takeaway

Too Lost expands APAC presence through partnership with Xelon Entertainment, adding 1m+ tracks distributed by artists like Hans Zimmer.