# Toys R Us Opens 120 Stores for Adult Collectors

> Toys R Us expands to 160 stores as adult collector demand grows.
- Title: Toys R Us Opens 120 Stores for Adult Collectors · Newsweek
- Summary: Toys R Us expands to 160 stores as adult collector demand grows. Toys R Us opens 120 new standalone stores nationwide to serve adult collectors, marking a…
- Keywords: toys r us, adult collectors, 120 stores, seattle, nfl, collectibles, toy market, Toys, Opens, 120, Stores, Adult
- Source: Newsweek — https://newsweek.com/toys-r-us-expands-with-120-stores-as-adult-collector-demand-grows-12462306
- Published: 2026-09-18T20:51:32+00:00
- Read time: 1 min
- Topics: toys r us, adult collectors, 120 stores, seattle, nfl, collectibles, toy market
## Toys R Us expands
Toys R Us announced plans to open 120 new standalone stores across the United States during the 2026 holiday season through a partnership with Go! Retail Group.
## Adult collector demand rises
Adult-only households now account for 55 percent of total toy sales, up 16 percent from last year, according to Circana.
## Toys R Us resurgence
Toys R Us filed for bankruptcy in 2017 but is now expanding its standalone store footprint from 40 to 160 locations nationwide.
## New store features
Some stores will include Creator Studios for influencers and product launches, cafés, and candy shops to encourage longer visits.
## Market shift
Circana reported 17 percent toy sales growth in the first six months of 2026, driven by adult collectors and trading cards.
## What happens next
Toys R Us has not yet released a full list of 120 new store locations or specific opening dates.
## Key takeaway

Toys R Us opens 120 new standalone stores nationwide to serve adult collectors, marking a resurgence in the toy market.