# Travel Ads Feel Too Similar, Half Can't Remember Last One

> 60% of travelers say tourism ads look similar, 50% can't recall last ad.
- Title: Travel Ads Feel Too Similar, Half Can't Remember Last One
- Summary: 60% of travelers say tourism ads look similar, 50% can't recall last ad. A report shows 60% of international travelers find travel ads repetitive, with 50%…
- Keywords: tourism ads, travel advertising, international travelers, tourise, lions advisory, ai travel planning, news, world, Travel, Ads, Feel, Too
- Source: Malay Mail — https://malaymail.com/news/life/2026/10/23/six-in-10-travellers-say-tourism-ads-look-similar-half-cant-recall-last-one-report-says/240296
- Published: 2026-10-23T21:00:00+00:00
- Read time: 1 min
- Topics: tourism ads, travel advertising, international travelers, tourise, lions advisory, ai travel planning, news, world
## Report Finds Repetitive Travel Ads
Six in 10 international travellers say travel advertisements look similar and half cannot remember the last one they saw.
## Tourise and LIONS Advisory Report
A report by global tourism platform TOURISE and LIONS Advisory reveals 60% of international travellers find travel ads similar and 50% cannot recall the last one.
## AI Use in Travel Planning
55% of travellers already use AI to plan holidays, 62% expect to use it more next year.
## Travel Demand Rises
39% of travellers expect to travel more next year than in 2025, rising to 51% of Gen Z and 47% of millennials.
## Difficulty Distinguishing Brands
43% find it difficult to tell travel brands apart.
## Global Advertising Spending
Global travel and transport advertising spending rebounded to US$32.4 billion in 2025 but remains below pre-pandemic levels.
## Recommendations for Tourism Brands
Report recommends smarter investment in social media, creator, video and entertainment channels rather than more spending.
## Key takeaway

A report shows 60% of international travelers find travel ads repetitive, with 50% unable to remember the last ad they saw.