# Trump's AI rebrand spreads to Salesforce and SpaceX

> Donald Trump's push to replace 'artificial intelligence' with 'super intelligence' is moving from federal policy into corporate branding.
- Title: Trump's AI rebrand spreads to Salesforce and SpaceX | Shortify
- Summary: Donald Trump's push to replace 'artificial intelligence' with 'super intelligence' is moving from federal policy into corporate branding. Salesforce and…
- Keywords: donald trump, marc benioff, salesforce, elon musk, spacex, artificial intelligence, super intelligence, executive order, rebranding, business, technology, Trump's
- Source: Business Insider — https://businessinsider.com/trump-ai-rebrand-elon-musk-marc-benioff-2026-10
- Author: Katherine Li
- Published: 2026-10-10T04:02:01.221+00:00
- Read time: 1 min
- Topics: donald trump, marc benioff, salesforce, elon musk, spacex, artificial intelligence, super intelligence, executive order, rebranding, business, technology
## Trump wants AI out of tech vocabulary
Donald Trump is pushing the tech industry to replace artificial intelligence with super intelligence. He formalized this in a September twenty-ninth executive order directing federal agencies to use the new terminology.
## Salesforce and SpaceX are following suit
Salesforce CEO Marc Benioff announced Friday that the company's AIForce platform is being renamed SIForce. Elon Musk pledged Sunday to rename SpaceXAI to SpaceXSI, giving Trump's rebrand traction beyond Washington.

> The era of Super Intelligence is here. AIForce is officially SIForce.
## Trump frames terminology as a loyalty test
Trump wrote on Truth Social Thursday that the White House considers anyone using artificial intelligence instead of super intelligence THE ENEMY, escalating his push beyond federal agencies into private companies.

> The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!
## Questions remain about what counts as superintelligence
The administration argues super intelligence better captures how today's systems amplify human creativity. But renaming existing products doesn't establish they meet the threshold of systems far more capable than humans across broad tasks.
## Key takeaway

Salesforce and SpaceX are rebranding their AI products as SI products, following Trump's September twenty-ninth executive order directing federal agencies to use super intelligence instead of artificial intelligence.