# Twix Hallowmas Campaign Returns

> Twix revives Zombie Claus for Hallowmas, blending Halloween and Christmas with fear and cheer.
- Title: Twix Hallowmas Campaign Returns · Adweek | Shortify
- Summary: Twix revives Zombie Claus for Hallowmas, blending Halloween and Christmas with fear and cheer. Twix returns Zombie Claus for Hallowmas to merge Halloween and…
- Keywords: twix, zombie claus, hallowmas, mars, advertising, halloween, christmas, Campaign, Returns, Adweek
- Source: Adweek — https://adweek.com/creativity/twix-doubles-down-on-hallowmas-bringing-back-zombie-claus-for-more-fright-and-cheer
- Author: Hannah Bowler
- Published: 2026-10-06T09:50:33+00:00
- Read time: 1 min
- Topics: twix, zombie claus, hallowmas, mars, advertising, halloween, christmas
## Twix Returns Zombie Claus
Twix brings back Zombie Claus for Hallowmas, a campaign merging Halloween and Christmas.
## Zombie Claus Debuts on Subway Takes
Zombie Claus appeared on Subway Takes with host Kareem Rahma to discuss second impressions.
## Campaign Includes Multiple Formats
The campaign features 40-second and 15-second spots, influencer activity, and a consumer competition.
## Zombie Claus Arrives at Teen's House
Zombie Claus shouts 'Happy Hallowmas' and asks if the teen should be merry or terrified.

> Happy Hallowmas
## Mars Introduces Hallowmas Concept
Mars launched Hallowmas in 2025 as a blend of Halloween and Christmas, using the 'Two Is More Than One' brand platform.

> Two Is More Than One
## Hallowmas Competition Details
Twix awards $5,000 for best Zombie Claus look-alike and $5,000 for best Halloween-Christmas blend.

> takes Hallowmas to the next level
## Key takeaway

Twix returns Zombie Claus for Hallowmas to merge Halloween and Christmas, creating twice the fun and fright.