# Upwork Embeds Freelance Marketplace Inside Top AI Tools

> Upwork integrates freelance talent with AI tools via new features.
- Title: Upwork Embeds Freelance Marketplace Inside Top AI Tools
- Summary: Upwork integrates freelance talent with AI tools via new features. Upwork launched Upwork Now and MCP server to connect AI users with freelancers, boosting…
- Keywords: upwork, ai tools, freelance marketplace, mcp server, upwork now, gsv, business, finance, Embeds, Freelance, Marketplace, Inside
- Source: Pymnts — https://pymnts.com/earnings/2026/upwork-embeds-freelance-marketplace-inside-top-ai-tools
- Author: PYMNTS
- Published: 2026-11-03T01:01:56+00:00
- Read time: 1 min
- Topics: upwork, ai tools, freelance marketplace, mcp server, upwork now, gsv, business, finance
## Upwork CEO on AI Talent Growth
Upwork's AI talent gross service volume increased 55% year over year to $112 million in Q3.

> As clients put AI to work, they're increasingly turning to Upwork for the expertise to implement it, integrate it into their operations and get more value from AI.
## Upwork Now Launch
Upwork launched Upwork Now in public beta to connect AI agents with freelancers ready to work.
## MCP Server Growth
Upwork's MCP server saw 20x weekly user growth since August launch, enabling AI tool integration.
## Lifted Acquires WorkMotion
Lifted acquired Berlin-based EOR company WorkMotion to expand direct employment to 30+ countries.
## GSV Per Client Growth
Upwork's GSV per active client rose 8% year over year to $5,418 while total GSV declined 10% to $914.1 million.
## Key takeaway

Upwork launched Upwork Now and MCP server to connect AI users with freelancers, boosting GSV to $112m from AI talent.