# U.S.-China fast food rivalry

> American and Chinese fast food chains thrive across each other's markets despite political tensions
- Title: U.S.-China fast food rivalry · Fortune | Shortify
- Summary: American and Chinese fast food chains thrive across each other's markets despite political tensions Fast food chains act as cultural bridges between the U.S…
- Keywords: mcdonalds, kfc, mixue, chinese fast food, us china trade, fast food expansion, gastrodiplomacy, wallace, luckin coffee, chinese market, us china relations, fast food chains
- Source: Fortune — https://fortune.com/2026/09/20/us-china-gastrodiplomacy-political-tension-fast-food-chains-popularity-mixue-mcdonalds
- Author: Dee-Ann Durbin
- Read time: 1 min
- Topics: mcdonalds, kfc, mixue, chinese fast food, us china trade, fast food expansion, gastrodiplomacy, wallace, luckin coffee, chinese market, us china relations, fast food chains
## Fast food unites two superpowers
American chains like McDonald's and KFC expand rapidly in China, while Chinese brands like Mixue enter the U.S. market

> Consumerism builds a safe, introductory channel for contemporary Chinese culture and can be a great way to elevate China's soft power
## American brands in China
KFC has 13,000 restaurants in China, far more than its U.S. count of 3,750
## Chinese brands in the U.S.
Mixue opened its first three U.S. stores in December with plans for at least 24 more across four states
## Menu adaptations
KFC restaurants in China serve french fries and chicken alongside custardy egg tarts and congee
## Market dynamics
American chains rely on Chinese partners for store locations and financial risk in China
## Price competition
A Mixue matcha latte costs $6.83 in Hollywood, compared to $7.83 at Starbucks
## Political tensions
Despite trade wars and technology disputes, fast food chains gain popularity in each other's territories
## Cultural bridge
Chinese brands like Mixue target western consumers with affordable, familiar products
## Market challenges
Chinese brands face potential backlash or higher tariffs if they undercut u.s. rivals with low-cost imports
## Key takeaway

Fast food chains act as cultural bridges between the U.S. and China by adapting menus to local tastes while navigating political tensions