# Vibra seeks BR brand renewal

> Vibra prioritizes renewing BR brand agreement with Petrobras before debranding.
- Title: Vibra seeks BR brand renewal · valorinternational | Shortify
- Summary: Vibra prioritizes renewing BR brand agreement with Petrobras before debranding. Vibra must renew BR brand license with Petrobras by June 2029 or rebrand…
- Keywords: vibra, petrobras, br brand, debranding, gas stations, renewal, brazil, valorinternational
- Source: valorinternational — https://valorinternational.globo.com/business/news/2026/11/06/renewing-br-brand-license-tops-vibras-agenda.ghtml
- Published: 2026-11-06T14:22:19.348+00:00
- Read time: 1 min
- Topics: vibra, petrobras, br brand, debranding, gas stations, renewal, brazil, business, money
## Vibra’s top priority
Vibra’s CEO says renewing BR brand agreement is their absolute priority.

> Our absolute priority is to renew our contract
## BR brand agreement expires
The BR brand agreement with Petrobras expires on June 28, 2029.
## Petrobras notified of non-renewal
Petrobras formally notified Vibra in January 2024 it would not renew the contract.
## Debranding plan unresolved
Vibra says no agreement on debranding plan exists as of October 19, 2024.
## Contingency for debranding
Vibra has a plan to rebrand 8,000 gas stations if no agreement is reached.
## Key takeaway

Vibra must renew BR brand license with Petrobras by June 2029 or rebrand 8,000 gas stations.