# Victoria's Secret Turns Fashion Show Into Fan Movement

> Victoria's Secret reshapes its fashion show into a fan-driven movement with ticket drops and a nationwide Angel search.
- Title: Victoria's Secret Turns Fashion Show Into Fan Movement
- Summary: Victoria's Secret reshapes its fashion show into a fan-driven movement with ticket drops and a nationwide Angel search. Victoria's Secret is turning its…
- Keywords: victoria's secret, angel search, fashion show, ticket drops, tiktok live, los angeles, october 18, youth engagement, streaming, social media, Victoria's, Secret
- Source: Adweek — https://adweek.com/creativity/amid-turnaround-victorias-secret-turns-its-fashion-show-into-a-fan-movement
- Author: Brittaney Kiefer
- Published: 2026-10-18T15:00:00+00:00
- Read time: 1 min
- Topics: victoria's secret, angel search, fashion show, ticket drops, tiktok live, los angeles, october 18, youth engagement, streaming, social media
## New Fashion Show Format
Victoria's Secret reshapes its iconic fashion show into a communal event with ticket drops and a nationwide search for a new Angel.

> make sure this year was much more participatory as a night of fun and friendship
## Event Details
This year's show takes place in Los Angeles on Sunday, October 18, streaming globally on YouTube and social channels.
## Leadership Changes
Elizabeth Preis joined as chief marketing and customer officer in May 2025, leading the show's revival under CEO Hillary Super.
## Sales Turnaround
Victoria's Secret saw Q2 2026 net sales increase 10% to $1.6 billion with comparable sales rising 9%.
## Angel Search Series
Victoria's Secret launched Angels Among Us, an episodic series with 100,000 applicants competing for a modeling contract.
## Fan Engagement
The show includes weekly ticket drops, AMC theater watch parties, and a post-show TikTok Live with 10,000+ signups.
## Future Plans
Victoria's Secret aims to expand its holiday marketing with Valentine's Day and Mother's Day campaigns in 2027.
## Key takeaway

Victoria's Secret is turning its fashion show into a participatory fan movement with a nationwide search for a new Angel and digital engagement.