# Viktoria Siniavskaia Appointed President EMEA

> Believe names Viktoria Siniavskaia as EMEA President to lead global music expansion.
- Title: Viktoria Siniavskaia Appointed President EMEA | Shortify
- Summary: Believe names Viktoria Siniavskaia as EMEA President to lead global music expansion. Believe appoints Viktoria Siniavskaia as President EMEA to strengthen…
- Keywords: viktoria siniavskaia, believe, emea, president, music business, regional leadership, artist development, music, business, Viktoria, Siniavskaia, Appointed
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/viktoria-siniavskaia-appointed-president-emea-at-believe
- Published: 2026-10-13T15:26:15+00:00
- Read time: 1 min
- Topics: viktoria siniavskaia, believe, emea, president, music business, regional leadership, artist development, music, business
## Believe Appoints Viktoria Siniavskaia
Believe has appointed Viktoria Siniavskaia as President EMEA to lead Europe, the Middle East, and Africa.
## New EMEA Leadership Structure
Siniavskaia will oversee the UK, Germany, and France, three of the world’s top 10 music markets.
## Romain Vivien's Statement
Romain Vivien, Global Head of Music, said Siniavskaia’s track record makes her ideally suited for EMEA leadership.
## Siniavskaia's Response
Siniavskaia expressed excitement to expand Believe’s presence and drive success for artists and labels.
## New Leadership Team
Henri Jamet, Thorsten Freese, Alex Kennedy, and others report to Siniavskaia in the new EMEA structure.
## Believe's Growth Strategy
Believe aims to build a leading global artist development company for independent talent across all levels.
## Key takeaway

Believe appoints Viktoria Siniavskaia as President EMEA to strengthen regional leadership and artist development across Europe, the Middle East, and Africa.