# Villoid Launches in Sweden with Fredrik Palm

> Norwegian fashion e-commerce platform Villoid enters Sweden with ex-Desenio chief Fredrik Palm as investor and board member.
- Title: Villoid Launches in Sweden with Fredrik Palm · Dealroom
- Summary: Norwegian fashion e-commerce platform Villoid enters Sweden with ex-Desenio chief Fredrik Palm as investor and board member. Villoid, a Norwegian fashion…
- Keywords: villoid, fredrik palm, desenio, sweden, e-commerce, fashion, norway, revenue, 12.1m, 1 billion kroner, 3 billion kroner, startups
- Source: Dealroom — https://dealroom.co/news/167491-villoid-enters-sweden-with-ex-desenio-chief-fredrik-palm-backing-push
- Published: 2026-10-28T09:58:29+00:00
- Read time: 1 min
- Topics: villoid, fredrik palm, desenio, sweden, e-commerce, fashion, norway, revenue, 12.1m, 1 billion kroner, 3 billion kroner, startups
## Villoid Launches in Sweden
Norwegian fashion e-commerce platform Villoid is launching in Sweden with Swedish retail veteran Fredrik Palm as investor and board member.
## Fredrik Palm's Role
Palm previously led Desenio Group as chief executive officer and chairs Caia Cosmetics.
## Villoid's Expansion Target
The company aims to reach $12.1m revenue in Sweden within its first year of operation.
## Why Sweden?
Villoid reported revenue of 518 million kroner in 2025, up 54%, with an operating margin near 10%.
## Key takeaway

Villoid, a Norwegian fashion e-commerce platform, launches in Sweden with ex-Desenio chief Fredrik Palm backing the expansion to target $12.1M revenue in its first year.