# Vimarsh Razdan on fashion and retail innovation

> Fashion executive Vimarsh Razdan shares how creativity and logic drive brand growth in retail.
- Title: Vimarsh Razdan on fashion and retail innovation | Shortify
- Summary: Fashion executive Vimarsh Razdan shares how creativity and logic drive brand growth in retail. Vimarsh Razdan emphasizes balancing art and science in fashion…
- Keywords: vimarsh razdan, fashion, retail, brand, young talent, consumer behaviour, business, money, news, Vimarsh, Razdan, innovation
- Source: Financialexpress — https://financialexpress.com/business/brandwagon-after-hours-with-vimarsh-razdan-4352679
- Author: FE Bureau
- Published: 2026-10-02T16:29:09+00:00
- Read time: 1 min
- Topics: vimarsh razdan, fashion, retail, brand, young talent, consumer behaviour, business, money, news
## The Job
Vimarsh Razdan says fashion and retail blend creativity with logic to build brands through consumer behaviour, operations, and psychology.

> What I love most about my work is that this industry sits at the intersection of creativity and logic.
## The Weekdays
Razdan enjoys problem-solving with teams, fast-paced environments, and reflecting on progress to stay energized.

> I enjoy fast moving environments where ideas turn into action quickly.
## The Weekend
Weekends focus on family, sports, friends, and simple pleasures to reset mentally before work.

> Spending time with family is extremely important to me.
## The Toys
Razdan relies on smartphones for communication, work, entertainment, and information, replacing multiple gadgets.

> Honestly, I feel like everything is a smartphone now.
## The Logos
Razdan admires Sabyasachi for balancing Indian heritage with global relevance without losing authenticity.

> I feel proud seeing an Indian brand receive global appreciation while still staying deeply rooted in its heritage.
## Key takeaway

Vimarsh Razdan emphasizes balancing art and science in fashion retail while empowering young talent.