# Virgin Mobile and O2 Broadband could return

> VMO2 is reportedly planning to resurrect two defunct brands to win back customers and stabilise its struggling business.
- Title: Virgin Mobile and O2 Broadband could return · TechRadar
- Summary: VMO2 is reportedly planning to resurrect two defunct brands to win back customers and stabilise its struggling business. Virgin Media O2 is reportedly…
- Keywords: virgin media o2, virgin mobile, o2 broadband, uk telecommunications, brand resurrection, customer retention, technology, Virgin, Mobile, Broadband, return, TechRadar
- Source: TechRadar — https://techradar.com/pro/phone-communications/could-virgin-mobile-and-o2-broadband-be-back-from-the-dead-reports-claim-vmo2-plan-resurrection-of-defunct-brands
- Published: 2026-10-19T10:06:28+00:00
- Read time: 1 min
- Topics: virgin media o2, virgin mobile, o2 broadband, uk telecommunications, brand resurrection, customer retention, technology
## VMO2 plans brand revival
Virgin Media O2 is reportedly considering bringing back defunct brands including Virgin Mobile and O2 Broadband to rejuvenate its business.
## Why the company needs a refresh
VMO2 has struggled recently with customer losses and falling bond prices. The move could help win back customers as UK market competition intensifies.
## Virgin Mobile's disappearance
Virgin Mobile vanished in twenty twenty-three after Virgin Media and O2 merged two years earlier. Its three million customers were migrated to O2's network.
## New leadership and strategy
VMO2 hired former Pets at Home boss Lyssa McGowan to lead its troubled consumer division. She has appointed two former colleagues to lead O2 and Virgin Media brands.
## O2 Broadband spotted online
ISPreview reported spotting a new O2 Broadband page on O2's website in June twenty twenty-six advertising cheaper full fibre plans. The page was quickly removed.
## Key takeaway

Virgin Media O2 is reportedly considering reviving Virgin Mobile and O2 Broadband as defunct brands to regain customers amid intensifying UK market competition.