# Walmart bundles Sam's Club into $120 annual membership

> Walmart combines two memberships into one package at less than half the previous combined price, taking aim at Amazon Prime.
- Title: Walmart bundles Sam's Club into $120 annual membership
- Summary: Walmart combines two memberships into one package at less than half the previous combined price, taking aim at Amazon Prime. Walmart is offering a combined…
- Keywords: walmart, sam's club, membership bundle, retail strategy, subscription service, amazon prime, bundles, Sam's, Club, 120, annual, membership
- Source: Fastcompany — https://fastcompany.com/91626732/walmart-sams-club-plus-membership-retail-bundles-take-on-amazon
- Read time: 1 min
- Topics: walmart, sam's club, membership bundle, retail strategy, subscription service, amazon prime
## Walmart launches combined membership
Walmart Inc. is offering customers a combined membership to Walmart Plus and Sam's Club Plus for one hundred twenty dollars annually.
## Previous cost was nearly double
The two memberships previously cost two hundred eighteen dollars a year separately: ninety eight dollars for Walmart Plus and one hundred twenty for Sam's Club Plus.
## CEO frames it as value
Walmart president and CEO John Furner said the bundle gives people more money in their pockets and more time to call their own.

> For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own.
## Bundle includes cash back
Members get member-only deals, two percent Sam's cash on eligible purchases, and free delivery from both Walmart and Sam's Club.
## Streaming and fuel discounts included
The membership also includes ten cents off per gallon at over seventeen thousand participating stations and a membership to Peacock or Paramount Plus.
## Existing members get refunds
Walmart is offering most members who already pay for both memberships a prorated refund for Walmart Plus.
## Individual memberships still available
Customers can still purchase individual Walmart Plus memberships if they prefer not to bundle with Sam's Club Plus.
## Strategy mirrors cable TV bundling
The move follows the cable television model of combining services into one package, positioning Walmart to compete with Amazon Prime's all-in-one membership approach.
## Key takeaway

Walmart is offering a combined Walmart Plus and Sam's Club Plus membership for one hundred twenty dollars annually, down from two hundred eighteen dollars for both separately.