# Walmart Denies Personalized Pricing Patents

> Walmart claims it won't use patented tech to charge customers differently based on personal data.
- Title: Walmart Denies Personalized Pricing Patents · Mashable
- Summary: Walmart claims it won't use patented tech to charge customers differently based on personal data. Walmart denies using AI to personalize prices despite…
- Keywords: walmart, patents, personalized pricing, dynamic pricing, sparky ai, groundwork collaborative, technology, culture, Denies, Personalized, Pricing, Mashable
- Source: Mashable — https://mashable.com/tech/walmart-says-it-wont-personalize-prices-despite-patents
- Author: Anna Iovine
- Published: 2026-10-10T18:11:30+00:00
- Read time: 1 min
- Topics: walmart, patents, personalized pricing, dynamic pricing, sparky ai, groundwork collaborative, technology, culture
## Walmart patents
Walmart has patented technology to collect user data like songs and credit reports.

> The Walmart Watchtower
## Dynamic pricing
Walmart denies using dynamic pricing to adjust prices based on weather or customer behavior.

> Walmart won't pursue dynamic pricing
## Sparky AI
Walmart claims Sparky AI does not upcharge customers based on their shopping habits.

> We do not use AI to upcharge our customers
## Groundwork report
Groundwork's report alleges Walmart plans to charge more based on customer needs and cart contents.

> Combined with the miles-long list of personal data it collects on shoppers
## Key takeaway

Walmart denies using AI to personalize prices despite patent applications for data collection.