# Walmart Launches One-Hour Express Pickup

> Walmart introduces one-hour curbside pickup to compete with Target and Amazon ahead of holidays.
- Title: Walmart Launches One-Hour Express Pickup · Adweek | Shortify
- Summary: Walmart introduces one-hour curbside pickup to compete with Target and Amazon ahead of holidays. Walmart launches one-hour Express Pickup for curbside orders…
- Keywords: walmart, express pickup, target, amazon, holidays, walmart plus, curbside pickup, one-hour delivery, retail, Launches, One-Hour, Express
- Source: Adweek — https://adweek.com/commerce/walmart-adds-one-hour-express-pickup-ahead-of-holidays
- Author: Mitchell Parton
- Published: 2026-10-08T15:51:36+00:00
- Read time: 1 min
- Topics: walmart, express pickup, target, amazon, holidays, walmart plus, curbside pickup, one-hour delivery, retail
## Walmart's New Express Pickup
Walmart launches Express Pickup, a feature in its app allowing customers to reserve items for curbside pickup in as soon as one hour.
## Available in 500 Stores
The feature is available in 500 stores and will expand nationwide in the coming weeks, free for Walmart+ members.
## Walmart's Existing Delivery Options
Walmart already offers one-hour Express Delivery and launched 30-minute-or-less delivery in 33 U.S. markets in May.
## Walmart's Holiday Strategy
Walmart's president and CEO of Omni Talk Retail, Chris Walton, says holidays are key for rolling out the feature as people forget items last minute.
## Competitive Edge Analysis
Target offers free pickup within two hours, while Amazon's pickup is limited to Whole Foods Market with one-hour free pickup for orders over $35.
## Key takeaway

Walmart launches one-hour Express Pickup for curbside orders in 500 stores to rival Target and Amazon's delivery services during holiday season.