# Walmart Tests Store Pickup for Marketplace Sellers

> Walmart tests placing third-party seller products in stores for pickup and delivery during holiday season.
- Title: Walmart Tests Store Pickup for Marketplace Sellers · Adweek
- Summary: Walmart tests placing third-party seller products in stores for pickup and delivery during holiday season. Walmart's test allows third-party sellers to place…
- Keywords: walmart, third-party sellers, marketplace, pickup, delivery, walmart connect, fulfillment, Tests, Store, Sellers, Adweek
- Source: Adweek — https://adweek.com/commerce/walmart-tests-placing-marketplace-inventory-in-stores-for-pickup-and-delivery
- Author: Mitchell Parton
- Published: 2026-10-09T19:24:09+00:00
- Read time: 1 min
- Topics: walmart, third-party sellers, marketplace, pickup, delivery, walmart connect, fulfillment
## Walmart Tests Store Pickup
Walmart is testing ways to place products sold by third-party sellers in stores for pickup and delivery during holiday season.
## Current Marketplace Limitations
Third-party sellers previously stored products in their own warehouses or Walmart facilities and could only sell by shipping, taking several days.
## Walmart's New Fulfillment Option
The test allows eligible products from third-party sellers to be picked up or delivered from a store within hours.
## Kyle Carlyle's Vision
Carlyle said customers in grocery shopping experiences could add marketplace items to that same experience for faster delivery.
## Walmart's Competitive Move
Analyst Anne Mezzenga said Walmart is chipping away at reasons customers might fulfill orders elsewhere by waiting up to three-plus days.
## Walmart Connect Impact
Marketplace sellers using Walmart Connect ads see 8.6 times the sales of those who don't.
## Next Steps for Sellers
Walmart aims to help sellers reach more customers through stores and faster fulfillment while clarifying inventory ownership.
## Key takeaway

Walmart's test allows third-party sellers to place products in stores for same-day pickup or delivery, increasing sales by 8.6x for sellers using Walmart Connect ads.