# Walmart's Fall Deals takes on Amazon Prime Day

> Walmart launches a week-long sale starting Oct. 5 to compete with Amazon's October Prime Day event.
- Title: Walmart's Fall Deals takes on Amazon Prime Day · Mashable
- Summary: Walmart launches a week-long sale starting Oct. 5 to compete with Amazon's October Prime Day event. Walmart's Fall Deals runs Oct. 5-11 with discounts up to…
- Keywords: walmart, amazon, prime day, fall deals, october 2026, retail sales, walmart+, counter sale, shopping deals, home, tech, toys
- Source: Mashable — https://mashable.com/life/walmart-october-prime-day-deals-2026
- Author: Christina Buff
- Published: 2026-09-16T15:02:40+00:00
- Read time: 1 min
- Topics: walmart, amazon, prime day, fall deals, october 2026, retail sales, walmart+, counter sale, shopping deals, home, tech, toys
## Walmart counters Amazon again
Walmart's Fall Deals event launches Oct. 5, one day before Amazon's Prime Big Deal Days on Oct. 6-7. It's a predictable pattern whenever Amazon announces a major sale.

> Like clockwork, any time Amazon announces a Prime Day event, Walmart conveniently launches a counter sale.
## No membership required
Unlike Amazon Prime Day, Walmart's Fall Deals doesn't require a paid membership to shop. Walmart+ members get early access, but the sale is open to everyone.

> you don't need to be a Walmart+ member to shop
## Bigger savings window
Walmart's Fall Deals runs for a full week from Oct. 5-11, while Amazon's Prime Big Deal Days only lasts 48 hours. That gives shoppers more time to find deals.
## Discounts up to 50 percent
Walmart's Fall Deals offers savings up to 50% across home, tech, toys, and more categories. Specific deals will be revealed as the event approaches.
## Walmart+ gets early access
Walmart+ members will get first dibs on Fall Deals, though the exact early access time hasn't been announced yet. A membership costs $98 per year or $1 for a 30-day trial.
## Key takeaway

Walmart's Fall Deals runs Oct. 5-11 with discounts up to 50% and doesn't require a membership, unlike Amazon Prime Day.