# Warner Chappell Names Carlos Ruiz to Lead Música Mexicana

> Warner Chappell Music appoints Carlos Ruiz to boost música mexicana globally.
- Title: Warner Chappell Names Carlos Ruiz to Lead Música Mexicana
- Summary: Warner Chappell Music appoints Carlos Ruiz to boost música mexicana globally. Warner Chappell Music expands música mexicana division with Carlos Ruiz as…
- Keywords: warner chappell music, música mexicana, carlos ruiz, corridos tumbados, latin music, luminate, Warner, Chappell, Names, Carlos, Ruiz, Lead
- Source: Billboard — https://billboard.com/pro/warner-chappell-music-musica-mexicana-executive-carlos-ruiz
- Author: Isabela Raygoza
- Published: 2026-09-22T14:00:00+00:00
- Read time: 1 min
- Topics: warner chappell music, música mexicana, carlos ruiz, corridos tumbados, latin music, luminate
## New Leadership
Warner Chappell Music appoints Carlos Ruiz as head of música mexicana division.
## Expanded Role
Ruiz oversees U.S. and Mexico operations, reporting to Gustavo Menéndez.
## Talent Focus
Ruiz targets talent development and cross-border music partnerships.
## Key Artists
Includes Natanael Cano, Alemán, and reggaetón artists El Malilla and El Bogeto.
## Growth Data
Regional Mexican music grew 32.95% in U.S. on-demand streams year over year.
## Global Impact
Latin music streams up 7.8% globally, with Mexico ranking third in streaming volume.
## Key takeaway

Warner Chappell Music expands música mexicana division with Carlos Ruiz as head, targeting global growth through cross-border talent and partnerships.