# WaterOuai's Market Shift

> WaterOuai turns water into wellness.
- Title: WaterOuai's Market Shift · Inc | Shortify
- Summary: WaterOuai turns water into wellness. Holly Thaggard transformed sunscreen into daily wellness and now applies the same strategy to disrupt bottled water.
- Keywords: waterouai, supergoop, holy thaggard, bottled water, wellness, inc, WaterOuai's, Market, Shift
- Source: Inc — https://inc.com/staff/sign-up-now-meet-holly-thaggard-co-founder-of-waterouai-and-founder-of-supergoop-in-this-inc-livestream-today-at-2-p-m-et/91408641
- Read time: 1 min
- Topics: waterouai, supergoop, holy thaggard, bottled water, wellness, inc
## What's next for brands
Durable brands transform their categories.
## Holly Thaggard
Co-founder of WaterOuai and Supergoop.
## Sunscreen revolution
Made sunscreen a daily wellness ritual.
## WaterOuai launch
Applying sunscreen playbook to bottled water.
## Market shift
Transforming water into wellness.
## Key takeaway

Holly Thaggard transformed sunscreen into daily wellness and now applies the same strategy to disrupt bottled water.