# Wellness Influencers Promote Products Often

> Pew Research shows 38% of wellness influencers promote products in posts.
- Title: Wellness Influencers Promote Products Often · Mashable
- Summary: Pew Research shows 38% of wellness influencers promote products in posts. Pew Research Center found 38% of health and wellness influencers include product…
- Keywords: pew research center, wellness influencers, product promotions, instagram, tiktok, youtube, health and wellness, product recommendations, sponsored content, wellness posts, technology, culture
- Source: Mashable — https://mashable.com/life/wellness-influencers-product-promotions-pew-study
- Author: Olivia Tauber
- Published: 2026-10-07T22:46:33+00:00
- Read time: 1 min
- Topics: pew research center, wellness influencers, product promotions, instagram, tiktok, youtube, health and wellness, product recommendations, sponsored content, wellness posts, technology, culture
## Wellness Influencers Promote Products
Pew Research Center analyzed over 6,000 health and wellness influencers' posts across Instagram, TikTok, and YouTube.
## 38 Percent Promote Products
38 percent of wellness posts contain product promotions or services, with nearly half of health-focused posts including promotions.
## 92 Percent Promote Occasionally
92 percent of influencers include promotions at least occasionally, with a third featuring ads in most posts.
## Promotions in Specific Areas
Promotions appear in 66 percent of nonprescription medication posts, 56 percent of appearance and men's health posts.
## Promotions by Profession
Self-described dietitians, nutritionists, and health professionals promote products more frequently than athletes or activists.
## Examples of Promotions
Kayla Itsines promotes Sweat app, Joe Wicks sells Body Coach, and Mari Llewellyn co-founded Bloom Nutrition.
## Wellness Content Breakdown
Over half of posts discuss healthy living, with 25 percent on fitness and 19 percent on nutrition.
## Promotions and Credentials
Influencers with medical credentials promote products more frequently than those without.
## Key takeaway

Pew Research Center found 38% of health and wellness influencers include product promotions in their posts.